What the f$$@ is Lux Ru and why Durags . First I’ll introduce myself I am Palito. I've sold damn near every and done a lot of business ventures. I start business then stop or feel like something is missing. Me selling durags kinda just fell in my lap I always wanted waves but 2018 I really started to take it seriously so I started to research and buy everything I need I brush wave grease and a durag I brought one from the Beauty supply and it ripped two days later I brought one off line and no lie it ripped the first time I put it on so I started looking it to selling them myself. And just like Lux Ru was born and started to grow. 100 percent black owned.